TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear broadcasts have long been recognized as traditional television models, relying on regularly timed shows via public channels. In contrast, digital services operate on viewer-driven consumption, with global streaming giants, Disney+, and niche players serving as leading platforms. As media consumption habits shift, rivalry between broadcast st